2020: at a glance
MISSION
In its 2nd year, Wynwood Pride continued to prove that it lives on the cutting edge of what a Pride Festival should be. With the desire to create something meaningful while keeping our community safe during a global pandemic, we took the Pride festival experience online. Our mission became to create an online event just as captivating, community-centered, and talent-forward as a physical event would have been. Wynwood Pride 2020 Online was the first multi-platform and multi-device Pride Festival and fundraiser of its kind. There were multiple stages/channels with unique content simultaneously streaming during the 12-hour event. Festival-goers were able to seamlessly switch between four channels of live programming to create their own personal festival experience – something that has never been tried before. We also set out to provide local as well as national and international LGBTQ talent, allies, and organizations a much-needed immersive space to perform and promote their activism to the world.
DEMOGRAPHICS
The festival attracted approximately 35,086 Live Viewers total from all of our channels and re-broadcasts. OUT OF 138+ ARTISTS BOOKED FOR THE EVENT: 72% were from diverse backgrounds (POC), 54% identified as female, 38% identified as male, 8% identified as non-binary.
PHILANTHROPY
Wynwood Pride 2020 Online’s philanthropy was specifically geared in response to the ongoing Black Lives Matter movement. Wynwood Pride raised $18,173 for our newly created Wynwood Pride 2020 Online x PLUS1 for Black Lives Fund. The organizations directly supported by this fund are The Bail Project, Contigo Fund, Equal Justice Initiative, and Impact Justice.
VISIBILITY
Wynwood Pride 2020 Online received coverage and features from major online publications such as Rolling Stone, Paper Magazine, The Miami Herald, Miami New Times, Greater Miami Convention & Visitors Bureau, and Remezcla. Wynwood Pride 2020 Online also partnered with Twitch and was featured on the front page of Twitch.tv on the day of the festival. Being digital, Wynwood Pride was able to reach a much wider global audience this year, further expanding its brand recognition.
ATTENDANCE
Between our 4 Stages & our 2 Rebroadcast Days
CHANNEL 1: WP1
Live Viewers: 24,062
Unique Viewers: 10,330
Unique Chatters: 558
Minutes Watched: 176,929
CHANNEL 2: WP2
Live Viewers: 3,883
Unique Viewers: 1,025
Unique Chatters: 171
Minutes Watched: 18,710
CHANNEL 3: WP3
Live Viewers: 5,324
Unique Viewers: 1,957
Unique Chatters: 282
Minutes Watched: 51,056
REMIXED & RELOADED DAY 1
Live Viewers: 827
Unique Viewers: 383
Unique Chatters: 38
REMIXED & RELOADED DAY 2
Live Viewers: 990
Unique Viewers: 451
Unique Chatters: 44
TALENT DIVERSITY
OUT OF 138+ ARTISTS BOOKED FOR THE EVENT:
72% were from diverse backgrounds
54% identified as female
38% identified as male
8% identified as non-binary
IMPACT
THE SOCIAL MEDIA MONITORING REPORT FROM June 1st to June 30th:
25,654 Reached
259 Mentions
39,239 Social Media Interactions
32 Blog Mentions
THE FUTURE
In 2021 we hope to be back with a larger-than-life physical festival, pending the global pandemic. We hope to continue to set the stage for Miami’s ongoing cultural growth. Due to the success of our first two years, we can expect that 2021 will see an exponential rise in attendance, publicity, community partners, sponsors, and buzz.
The Bail Project’s national revolving bail fund is a critical tool to prevent incarceration and combat racial and economic disparities in the bail system.
Contigo Fund was created in response to the unique needs of the pulse-affected communities in central Florida who work to heal, educate, and empower LGBTQ+ latinx individuals, immigrants, and people of color. Their newly launched organization for all black lives fund supports frontline LGBTQ+ organizing groups, particularly those led by and for black transgender individuals who build visibility, promote safety, and amplify the demands of those most impacted by both racism and gender discrimination.
Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
Impact Justice dares to dream of a humane and restorative system of Justice in the United States. Through innovation, research, policy, and advocacy, we are forging a new path to a Justice system that is fair to all of us.