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2020: AT A GLANCE

WYNWOOD PRIDE 2020: AT A GLANCE

Mission

In its 2nd year, Wynwood Pride continued to prove that it lives on the cutting edge of what a Pride Festival should be. With the desire to create something meaningful while keeping our community safe during a global pandemic, we took the Pride festival experience online. Our mission became to create an online event just as captivating, community-centered, and talent-forward as a physical event would have been. Wynwood Pride 2020 Online was the first multi-platform and multi-device Pride Festival and fundraiser of its kind. There were multiple stages/channels with unique content simultaneously streaming during the 12-hour event. Festival-goers were able to seamlessly switch between four channels of live programming to create their own personal festival experience – something that has never been tried before. We also set out to provide local as well as national and international LGBTQ talent, allies, and organizations a much-needed immersive space to perform and promote their activism to the world.

Demographics

The festival attracted approximately 35,086 Live Viewers total from all of our channels and re-broadcasts. OUT OF 138+ ARTISTS BOOKED FOR THE EVENT: 72% were from diverse backgrounds (POC), 54% identified as female, 38% identified as male, 8% identified as non-binary.

Philanthropy

Wynwood Pride 2020 Online’s philanthropy was specifically geared in response to the ongoing Black Lives Matter movement. Wynwood Pride raised $18,173 for our newly created Wynwood Pride 2020 Online x PLUS1 for Black Lives Fund. The organizations directly supported by this fund are The Bail Project, Contigo Fund, Equal Justice Initiative, and Impact Justice. 

Visibility

Wynwood Pride 2020 Online received coverage and features from major online publications such as Rolling Stone, Paper Magazine, The Miami Herald, Miami New Times, Greater Miami Convention & Visitors Bureau, and Remezcla. Wynwood Pride 2020 Online also partnered with Twitch and was featured on the front page of Twitch.tv on the day of the festival. Being digital, Wynwood Pride was able to reach a much wider global audience this year, further expanding its brand recognition.

Press

Wynwood Pride 2020 Online received coverage and features from major online publications such as Rolling Stone, Paper Magazine, The Miami Herald, Miami New Times, Greater Miami Convention & Visitors Bureu, and Remezcla

Attendance

Between our 4 Stages & our 2 Rebroadcast Days

Channel 1: WP1

Live Viewers: 24,062

Unique Viewers: 10,330

Unique Chatters: 558

Minutes Watched: 176,929

Channel 2: WP2

Live Viewers: 3,883

Unique Viewers: 1,025

Unique Chatters: 171

Chat Messages: 1,163

Minutes Watched: 18,710

Channel 3: WP3

Live Viewers: 5,324

Unique Viewers: 1,957

Unique Chatters: 282

Minutes Watched: 51,056

Remixed & Reloaded Day 1

Live Viewers: 827

Unique Viewers: 383

Unique Chatters: 38

Remixed & Reloaded Day 2

Live Viewers: 990

Unique Viewers: 451

Unique Chatters: 44

Talent Diversity

OUT OF 138+ ARTISTS BOOKED FOR THE EVENT:

72% were from diverse backgrounds

54% identified as female

38% identified as male

8% identified as non-binary

Impact

THE SOCIAL MEDIA MONITORING REPORT FROM June 1st to June 30th:

25,654 Reached

259 Mentions

39,239 Social Media Interactions

32 Blog Mentions

The Future

In 2021 we hope to be back with a larger-than-life physical festival, pending the global pandemic. We hope to continue to set the stage for Miami’s ongoing cultural growth. Due to the success of our first two years, we can expect that 2021 will see an exponential rise in attendance, publicity, community partners, sponsors, and buzz. 

2020 BENEFICIARIES

The Bail Project’s national revolving bail fund is a critical tool to prevent incarceration and combat racial and economic disparities in the bail system.

Contigo Fund was created in response to the unique needs of the pulse-affected communities in central Florida who work to heal, educate, and empower LGBTQ+ latinx individuals, immigrants, and people of color. Their newly launched organization for all black lives fund supports frontline LGBTQ+ organizing groups, particularly those led by and for black transgender individuals who build visibility, promote safety, and amplify the demands of those most impacted by both racism and gender discrimination.

Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

Impact Justice dares to dream of a humane and restorative system of Justice in the United States. Through innovation, research, policy, and advocacy, we are forging a new path to a Justice system that is fair to all of us.